Lead nurturing allows B2B marketers to easily build repeatable nurturing models for their entire lead database. Every companyhas their own definition of a sales funnel, or revenue cycle, and nurturing technology helps seal holes in the funnel ensuring no lead is left behind. Build nurturing campaigns using drag and drop technology that is easy to use. Automate nurturing rules based on prospects demographics or activities. Create rich email messages personalized to your prospect and their interest and use this content for nurturing.